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Internationalization and Export Management-Brand Management II Modulo
E-learning materials - Brand Management (D.M. 752 del 30/06/2021)
E-learning materials - Brand Management (D.M. 752 del 30/06/2021)
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Intro_Readers guide.pdf
Presentation 1_Definitions.pdf
Presentation 2_Brand Positioning.pdf
Presentation 3_Brand resonance.pdf
Presentation 4_Brand value chain.pdf
Presentation 5_Brand portfolio optimization.pdf
Presentation 6_Brand extension.pdf
Presentation 7_Brand audit.pdf
Presentation 8_Brand internationalisation.pdf
Presentation 9_Secondary brand associations.pdf
Presentation 10_Mock test.pdf