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  1. Internationalization and Export Management-Brand Management II Modulo
  2. E-learning materials - Brand Management (D.M. 752 del 30/06/2021)

E-learning materials - Brand Management (D.M. 752 del 30/06/2021)

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    • Intro_Readers guide.pdfIntro_Readers guide.pdf
    • Presentation 1_Definitions.pdfPresentation 1_Definitions.pdf
    • Presentation 2_Brand Positioning.pdfPresentation 2_Brand Positioning.pdf
    • Presentation 3_Brand resonance.pdfPresentation 3_Brand resonance.pdf
    • Presentation 4_Brand value chain.pdfPresentation 4_Brand value chain.pdf
    • Presentation 5_Brand portfolio optimization.pdfPresentation 5_Brand portfolio optimization.pdf
    • Presentation 6_Brand extension.pdfPresentation 6_Brand extension.pdf
    • Presentation 7_Brand audit.pdfPresentation 7_Brand audit.pdf
    • Presentation 8_Brand internationalisation.pdfPresentation 8_Brand internationalisation.pdf
    • Presentation 9_Secondary brand associations.pdfPresentation 9_Secondary brand associations.pdf
    • Presentation 10_Mock test.pdfPresentation 10_Mock test.pdf
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